Interview with Joe Pardavila of The Forbes Books Podcast

About The Forbes Books Podcast

The Forbes Books Podcast is renowned for its inspiring conversations with today’s top business leaders. Joe Pardavila brings together successful entrepreneurs and CEOs to share their stories of overcoming obstacles and building thriving companies from the ground up. Listeners gain valuable insights and advice on achieving success, making this podcast a must-listen for aspiring entrepreneurs and anyone seeking to grow as a leader.

Our Episode: The Modern Ranchers

Join Joe as he sits down with Justin and Lauren Owens, co-owners of Manzo Piedmontese, to discuss their unique beef label sourced from an ancient Italian cattle breed. Discover how these “magic cows” produce remarkably lean yet incredibly tender beef without marbling, making it a hit among celebrity chefs and professional athletes. Hear the fascinating backstory of how Justin’s family has been involved with Piedmontese cattle for generations, and Lauren’s journey adapting from city life to the modern ranching lifestyle. Learn about the premium pricing and direct-to-consumer model for their high-end beef products. And get insights into how they are educating consumers on properly cooking and enjoying this one-of-a-kind meat.

Photo by Jacie Van B Photography